Ad Shows The World’s Popular Opinions Of Women Using Search Engine
Gender inequality exists in many parts of the world—women are still being denied proper work, wages, education and healthcare in some places.
UN Women teamed up with Christopher Hunt of Ogilvy & Mather to come up with a series of thought-provoking ads that highlight authoritative attitudes towards women.
The ads show the real Google search results of search terms
like “women need to”, “women should” and “women cannot”, revealing the
abhorrent opinions that people around the world have about women.
The words “women shouldn’t suffer from discrimination
anymore” and “women cannot accept the way things are” appear in tiny,
white print that are barely legible, showing how these opinions are