Auto-fill Can Speak Volumes of Our Society

Ad Shows The World’s Popular Opinions Of Women Using Search Engine

Gender inequality exists in many parts of the world—women are still being denied proper work, wages, education and healthcare in some places.

UN Women teamed up with Christopher Hunt of Ogilvy & Mather to come up with a series of thought-provoking ads that highlight authoritative attitudes towards women.

The ads show the real Google search results of search terms like “women need to”, “women should” and “women cannot”, revealing the abhorrent opinions that people around the world have about women.

The words “women shouldn’t suffer from discrimination anymore” and “women cannot accept the way things are” appear in tiny, white print that are barely legible, showing how these opinions are largely ignored.